How I work

The LOOP method

LOOP is the four-stage method I use to take a brand from diagnosis to a live website: Listen, Orient, Outline, Produce. After launch, we measure what works and listen again, so the brand and the site keep improving instead of going stale. The same person leads every stage, which is why nothing gets lost between strategy, copy and code.

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The four stages


  1. Listen

    Diagnose before deciding. I review your brand, your content and your website, talk to the people who know the business, and look at what your audience actually responds to.

    You getA diagnostic of what works, what doesn’t and what to fix first.PillarBrand

  2. Orient

    Choose your place. We define who you serve, what you promise, why you rather than an alternative, and how you sound.

    You getA positioning statement, value proposition, key messages and brand voice.PillarBrand

  3. Outline

    Shape the story and the experience. The strategy becomes words and structure: messaging for each page, the site map, the user journey and the content plan.

    You getSite structure, page copy and wireframes.PillarContent

  4. Produce

    Build and launch. Design, development, SEO foundations, analytics, forms and accessibility, on WordPress, Webflow or a modern stack.

    You getA live website you can edit yourself, with tracking in place.PillarCode
  • Brand · Listen, Orient
  • Content · Outline
  • Code · Produce

Then it loops

A launch is a starting point. We look at what visitors do, what converts and what’s missing, then go back to Listen with real data. Each loop is shorter and more precise than the first.

Listen → Orient → Outline → Produce → Listen again

Where each package fits

  • Loop Session · €295A 90-minute taste of Listen and Orient, with a pre-session mini-audit.
  • Loop Clarity · from €1,500Listen and Orient, in 14 days.
  • Loop Presence · from €3,500Listen through Produce, with website strategy, UX and design, in 30 days.
  • Loop Growth · from €6,000The full loop plus lead generation, conversion and SEO, in 60 days.

See the packages

Frequently asked questions

Is LOOP the same as HubSpot’s Loop Marketing?

No. HubSpot’s Loop Marketing is a marketing framework with four different stages. LOOP is my own method for brand strategy and website projects: Listen, Orient, Outline, Produce.

Do I have to go through every stage?

No. If your positioning is already clear, we can start at Outline. The free diagnostic and the 30-minute audit show where to begin.

How long does a full loop take?

It depends on scope: 14 days for strategy only (Loop Clarity), 30 days with the website (Loop Presence), and 60 days with growth work (Loop Growth).

See also: brand strategy consultant, website redesign, about Hanane, brand strategy FAQ.

Ready to start your first loop?

Start with the diagnostic, or talk it through in 30 minutes, with no commitment.

Take the free diagnostic Book a free 30-minute audit