Brand. Content. Code. One connected system.
The strongest websites don’t start with design. They start with clarity. I bring strategy, creativity and technical execution together so the whole experience works in the same direction.
Brand Strategy & Identity
Find the clarity behind the brand and create a foundation everyone can work from.
- Positioning & differentiation
- Brand architecture
- Value proposition
- Messaging & narrative
- Visual identity & direction
- Practical guidelines
Content & Storytelling
Turn strategy into words, ideas and stories that create meaning and drive action.
- Brand messaging
- Website & landing page copy
- Product & service narratives
- Tone of voice
- Content frameworks
- Campaign concepts
Website Design & Development
Build a digital experience where brand, content, UX and technology work together.
- Website strategy & architecture
- UX/UI & responsive design
- Marketing & one-page sites
- WordPress / Webflow / modern stacks
- SEO & performance
- Analytics, forms & accessibility
A continuous brand + web process.
A brand is never "finished" once the site is live. The best brands evolve - from clarification to creation, from launch to learning, and back again.
Diagnose before deciding.
Brand, content and website audit, interviews and audience insight.
Choose your place.
Positioning, value proposition, key messages and brand voice.
Shape the story and the experience.
Messaging, site structure, UX and content plan.
Build and launch.
Design, development, SEO, analytics, forms and accessibility.
Ready to loop in your brand?
You bring the ambition. I bring the strategic thinking, creative perspective and
hands-on digital execution to turn it into a brand that moves forward.
No pressure. No pitch. Just a real conversation about what’s possible.
Strategy that becomes something people can experience.
Accelerate with Djembe
My contribution — Launching a new brand with clarity and momentum. Strategy, positioning, messaging, creative direction and web development.
A communications-focused accelerator programme designed to help MEA scale-ups turn sharper storytelling into a driver of growth.
Read more ↗
Djembe Consultants
My contribution — Build a scalable digital experience. SEO, inbound/outbound marketing, website development, content architecture and cross-platform consistency.
A communications consultancy website bringing together reputation, public relations, branding and digital engagement across Africa and the Middle East.
Read more ↗
ShEquity
My contribution — Taking a digital experience from brief to launch. UX/UI, visual design and website development in one connected process.
A gender-smart investment platform advancing Africa’s green transition through investment in climate-focused ventures led by women.
Read more ↗Testimonials
What the people I've worked with say
What makes her contribution particularly valuable is her ability to connect four essential pillars: strategy, brand, content, and digital experience, and translate them into coherent, impactful solutions.
She also played a significant role in shaping Djembe's current brand identity, leading a comprehensive rebrand across the website and social media platforms. […] Hanane's efforts further contributed to strengthening Djembe's digital visibility, helping the company achieve #1 SERP rankings across several strategic keywords in Africa and the Middle East.
She consistently brought a strong combination of strategic thinking, attention to detail, and collaborative leadership, contributing meaningfully to the success of both our clients and the agency.
Collaborations at Djembe Consultants, before the launch of LoopinYourBrand.
Senior thinking. Creative perspective. End-to-end execution.
You don’t need another supplier managing one small piece of the puzzle. You need someone who can understand the bigger picture - and make it happen.
One senior partner
Strategic thinking and hands-on execution, without layers of unnecessary process.
Brand meets digital
The brand isn’t developed separately from the website. They are designed to work together from the start.
Creative with purpose
Every design and content decision has a job: create clarity, build trust, communicate value or drive action.
Built to evolve
Not a brand that sits in a PDF or a website that becomes outdated after launch — a system you can keep building on.
Is this you?
You have something valuable to say, but right now your brand, your content and your website aren’t saying it together.
Launching something new
A new idea, product, service, or venture that needs a clear start.
Growing into a new chapter
Your business is evolving and your brand needs to catch up.
Rebranding with purpose
You need a more relevant, confident, and distinctive identity.
Building a digital presence
You need a website that makes your brand easier to understand and choose.
Small team, big ambition
You need senior creative leadership without a traditional agency structure.
Connecting marketing to strategy
You're running campaigns, but need a real marketing strategy connecting them back to the brand and to actual goals.
Improving search visibility
You want to be found by the right people - an SEO foundation built around the brand, not just keywords.
Activating your brand
The brand exists - now it needs campaigns, content and moments that bring it to life across channels.
Is your brand actually working as a system?
Take the free LoopinYourBrand diagnostic: 19 questions on the 4 pillars of your brand and website, plus a live analysis of your site. Find out where your biggest gaps are, and what to fix first.
- Diagnostic
- Score
- Insight
Brand strategy meets execution.
Hanane Algasse, a Brand & Creative Director with 10+ years of experience across brand strategy, storytelling and digital projects.
I've worked across agencies and in-house environments, led projects for global and regional brands, collaborated with multidisciplinary teams, and taken ideas from brief to launch.
I created loopinyourbrand to give founders and growing teams access to senior brand and digital thinking — without the complexity of a traditional agency model.
I don't believe every business needs more content or more design. Often, it needs a clearer story first. So I connect brand strategy, storytelling and digital execution in one continuous loop.
One partner. One connected process. One brand that can evolve.
Let’s work together →Let’s make your next move count.
Whether you’re starting from scratch, stepping into a new chapter, or ready for a website that finally reflects your value, tell me what’s on your mind. We’ll identify the clearest next step together.
No pressure. No pitch deck required. Just a useful first conversation.