Brand strategy for startups and SMEs
Brand strategy consultant
I help you clarify your positioning, say what you do in the right words, and make it visible on your website and in your content.
Many founders and business owners have a strong product or service but a blurry message and a website that does not reflect it. My job is to connect the three: what you stand for, what you say, and what your customers see.
What a brand strategy consultant does
A brand strategy answers questions that sound simple: who are you speaking to, why you rather than someone else, and how to say it consistently everywhere. Without those answers, every piece of content, every page and every pitch is improvised.
In practice, I work on three levels, which I call the LOOP method.
Brand
Positioning, promise, voice and key messages. The foundation: what your brand stands for, and for whom.
Content
The copy, storytelling and content that turn the strategy into words your customers understand.
Code
The website and SEO: a clear, fast online presence built to be found and to convert.
What you get
- A brand diagnosis and audit: where your brand stands today, and what holds it back.
- A defined target audience: who you speak to, and what they need.
- A positioning strategy and value proposition: why you rather than someone else.
- Brand messaging and voice: the words and tone to use everywhere.
- Content direction: what to say, and where.
- A 90-day roadmap: the first concrete steps to put it to work.
These are the deliverables of Loop Clarity. You can see exactly what each package includes on the brand strategy packages page.
Consultant or agency?
Both can be the right choice. The difference is mostly in who does the work and how the project is organised.
| Independent consultant | Traditional agency | |
|---|---|---|
| Who you work with | Directly with the person doing the work, from the first call to launch. | An account team first, then specialists in different roles. |
| Process | One connected process: brand, content and website designed together. | Often separate teams or suppliers for strategy, design and development. |
| Scope and cost | Scoped to your need, with a clear starting price. | Often larger scopes and retainers, with more overhead. |
| Best when | You want senior thinking, a short path to decisions and a project sized for a startup or SME. | You need a large production team, many markets at once or high-volume campaigns. |
I am Hanane Algasse, a Brand & Creative Director with 10+ years of experience. Read more about me.
Who I work with
- Founders and startups launching or evolving an offer who need a sharp message from day one.
- SMEs and growing teams whose brand no longer reflects what the business has become.
- Business owners planning a website redesign who want to set the strategy first, not just redo the design.
The process in 3 steps
1. Diagnose
The free diagnostic, then a free 30-minute audit to take stock of where you are.
2. Define
Audience, positioning, value proposition, messaging and voice, built with you.
3. Roadmap
Content direction and a 90-day roadmap you can act on.
Loop Clarity takes 14 days. The exact timeline is confirmed in your proposal.
Case study: Accelerate with Djembe
“A communications-focused accelerator programme designed to help MEA scale-ups turn sharper storytelling into a driver of growth.”My contribution: strategy, positioning, messaging, creative direction and web development, to launch a new brand with clarity and momentum. Read the case study.
What it costs
Start with a Loop Session: a 90-minute strategy session with a mini-audit beforehand, at a fixed €295. A full brand strategy (Loop Clarity) starts from €1,500. Adding the website is part of Loop Presence, from €3,500. The final cost depends on your scope. Compare the packages.
How we work together
- The starting point. The free diagnostic assesses your brand, content and website in a few minutes.
- The conversation. The free 30-minute audit is a chance to take stock: where you are and what is holding you back. No sales pitch.
- The support. Strategy, website or both: we choose the right format together from my brand strategy packages.
Frequently asked questions
What does a brand strategy include?
A clear positioning, a promise, a voice and key messages, then their translation into your content and website.
Do I need to go through the strategy before the website?
No, it is your call. You can start with brand strategy, with the website alone, or combine the two. If your positioning is already clear, I can design and build your site directly. If you already have a website, the strategy can be done on its own.
Is this suitable for a small business?
Yes. I work with startups, SMEs and growing teams.
Where should I start?
With the free diagnostic or the 30-minute audit. More answers are in the brand strategy FAQ.
See also: brand strategy consultant, brand strategy for startups and SMEs, website redesign, brand positioning and storytelling, packages. More general answers are in the brand strategy FAQ.
Let’s clarify your brand
Start with the free audit, or begin with a single strategy session.