Brand Strategy FAQ for Startups and SMEs.

I can step in at different moments in a brand’s life:

• You’re launching a startup, an offer, or a new brand and need a clear foundation.
• Your business has evolved, but your positioning, messaging or identity hasn’t kept up.
• Your offer is hard to explain or doesn’t stand out enough in a competitive market.
• You’re preparing for a fundraise, a launch, an expansion or entry into a new market.
• Your team is growing and needs a shared brand language to communicate better.
• You’re redesigning your website and want to clarify your brand, content and user journey first.
• Your site already exists, but it doesn’t express your value or convert enough attention into action.

I work with founders, startups, SMEs and growing teams who want to clarify their brand positioning, messaging, narrative or digital presence.

Brand strategy defines what makes your business clear, credible and distinctive: its positioning, audience, value proposition, messaging, and how it wants to be perceived. It becomes the foundation for your communication, your identity and your website.

Brand strategy defines who you are, who you exist for, what sets you apart and how you want to make people feel. Marketing then builds on that foundation to reach the right people, raise awareness and generate demand.

Yes. I design marketing sites and one-page websites where brand strategy, content, UX, UI and technology work as a single system. Projects can include WordPress, Webflow, SEO, performance, forms and analytics.

It depends on the scope: an audit or strategy consultation can take a few days, a full brand project several weeks, and a website anywhere from a few weeks to a couple of months depending on complexity. The timeline is always defined clearly upfront.

Every project is quoted on its scope, complexity and the level of support you need, so there’s no one-size-fits-all rate. After an initial conversation, I send a clear written proposal before any work begins — you know exactly what’s included and what it costs, with no surprises along the way.

The quickest way to get a realistic idea for your situation is a free 30-minute audit. Book your free audit.

Yes. The online brand diagnostic is free: 19 questions on the 4 pillars of your brand and website (positioning, message, website conversion, SEO), plus a live analysis of your site. You get a score, your main bottleneck and concrete priorities. No payment and no commitment.Take the free assessment.

It’s a real conversation about your brand and your website: where you are today, what’s getting in the way, and what the clearest next step could be. No pitch deck, no pressure. If it makes sense to work together, I follow up with a written proposal.

I mainly work with startups and SMEs in Europe, remotely or as the project requires. I’m also open to international collaborations when the project, ambition and way of working are a good fit.

Launch isn’t the end of the project. We can agree on ongoing support to measure results, refine content and evolve the site over time — that’s exactly the spirit of the Loop.

Yes. Some clients only need an audit, a content strategy, or a website without starting the brand from scratch. The scope adapts to what you actually need.

Start by telling me about your context, your goals, and what’s getting in the way right now. From there we’ll talk through the need, the right format for working together, and next steps. Let’s talk about your project.

Each package shows a clear starting price on the packages page, and the Loop Session is a low-commitment way to begin with a single strategy conversation. The final cost depends on your scope: the number of pages, whether you add design and development, and how far you want to go on lead generation.

If your project does not fit a package, request a custom quote and you will get a proposal built around your need.