About
Hanane Algasse, brand strategist and creative director
Brand strategy meets execution: I help founders and growing teams clarify their brand and turn it into a website and content that work.
I am a Brand & Creative Director with 10+ years of experience across brand strategy, storytelling and digital projects. I have worked in agencies and in-house environments, directed projects for global and regional brands, collaborated with multidisciplinary teams and taken ideas from brief through to launch.
I created loopinyourbrand to give founders and growing teams access to senior brand and digital thinking, without the complexity of a traditional agency model.
What I do
loopinyourbrand is the name I give to the way I work: connecting brand strategy, storytelling and digital execution in one continuous loop.
Brand
Positioning, promise, voice and key messages: what your brand stands for, and for whom.
Content
Storytelling and copy that turn the strategy into words your customers understand.
Code
Website design and development, with SEO built in, so your brand is visible and consistent online.
How I work
- One partner. You work directly with me, from the first conversation to launch.
- One connected process. Brand, content and website are designed together, not handed from one supplier to the next.
- One brand that can evolve. Launch is a starting point: the brand is measured and refined as the business grows.
It is not an agency. It is me. See the full LOOP method.
Who I work with
- Founders and startups launching or evolving an offer.
- SMEs and growing teams whose brand no longer reflects the business.
- Teams planning a website redesign who want a clear message first.
Brand strategy and website design are independent services: you can take either one on its own, or both together.
Where to find me
You can follow my work and get in touch on LinkedIn, or write to me directly through the contact form.
In their words
Hanane has also played a central role in managing teams and leading client accounts and projects across media, PR, market expansion, events, and digital development. What makes her contribution particularly valuable is her ability to connect four essential pillars: strategy, brand, content, and digital experience, and translate them into coherent, impactful solutions.
Hanane is one you can define as a creative. Even though her background is in IT, she's grown to become a PR expert in her own right.
What stood out most to me was her cohesive and nurturing leadership style, which focused on developing and empowering people…
Collaborations at Djembe Consultants, before the launch of LoopinYourBrand.
Let’s work together
Start with the free diagnostic, or talk it through in 30 minutes, with no commitment.